“The crème de la crème – from celebrities to exclusive invite-only attendees – convened upon the Haus der Kunst museum in Munich on July 2nd 2014 for the unveiling of Baume & Mercier’s new women’s collection, Promesse. Karen Webb joined by Alain Zimmermann (CEO, Baume & Mercier) and Alexander Gutierrez Diaz (General Manager, Baume & Mercier) presented the new women luxury line.
They painted a picture evocative of the Parisian phenomenon of attaching a lock to bridge, symbolic of a romantic promise made and to be kept. Along these lines, the owners of Promesse timepieces are independent women who “hold a promise close to their heart while celebrating their unique individuality.” The fourteen pieces in the collection inspire women to remember life’s precious moments.”
“In the journey through the 184-year history of the watch brand, I have once again realized how fast time flies. We should often pause for a moment and enjoy the special moments “said Karen Webb.
“Promesse is not only a beautiful clock, it is the perfect accessory! Their design combines an oval bezel with a round body and makes it so unique.” said Alain Zimmermann, CEO of Baume & Mercier. After the impressive unveiling of the new collection, guests were finally able to admire the beautiful creations. The design team that Sara Meier and Alexandre Peraldi have managed to put together, created a clock that represents a true ode to femininity.
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