Kanye West for Adidas-NYFW 2015

by Priya Sachdeva 

The most talked about and sought after show of this season’s Fashion Week was by the one and only Kanye West (Yeezy’s) collection for Adidas. It was everything fashion enthusiasts and anyone, frankly, expected from Mr. West. With a 30 minute fashionably late-start, the spectacle (yes, spectacle) was quite impressive. Set in an industrial space in a standing presentation format, 9 rows of models stood in near darkness in a grid formation to start off the show (or performance, rather). The lights remained dim for 20 minutes for that extra dramatic-Yeezy effect.  Once the lights on, viewers saw a mix of nude bodysuits, athletic street-wear in muddy, earth tones and a row of Kardashians, and other legends (i.e Jay Z, Rihanna, Alexander Wang, Diddy and the one and only Anna Wintour). West reinvented the fashion wheel, with the help of performance artist Vanessa Beecroft to design something new for fashion. The result was powerful – viewers watched models’ slow processional walk to a new track off West’s album, “Wolves” with ample time to view the collection. The models were diverse (in that they weren’t your stick skinny sort), some short, tall, curvy, muscular, and most even wore wig caps.
The collection can best be described as functional, urban, athletic chill-wear colors (sweatshirts, parkas, cargo pants & vests). This past week Adidas released 9,000 pairs of the official Yeezy Boost Sneaker at a mere $350 a pair. The hype is real  as reservations for the shoes have already been made through Adidas’s app within minutes.  Yeezy waiting list for music is definitely carrying over into fashion. This could be the start of a new type of empire.

 

Y-3 Spring/Summer 2014 Mercedes-Benz Fashion Week - Runway Y-3 Spring/Summer 2014 Mercedes-Benz Fashion Week - Runway Y-3 Spring/Summer 2014 Mercedes-Benz Fashion Week - Runway Y-3 Spring/Summer 2014 Mercedes-Benz Fashion Week - Atmosphere Y-3 Spring/Summer 2014 Mercedes-Benz Fashion Week - Atmosphere

 

 

Scarllett

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