Mercedes-Benz Fashion Week- Swim
In 2004, IMG Fashion was commissioned by the Greater Miami Convention and Visitors Bureau to bring the glamour of the runway to the shores of South Beach, positioning Miami as a fashion hotspot. Since then, Mercedes-Benz Fashion Week Swim has attracted visitors from around the world, and has generated millions of dollars for the local economy; while offering the world’s top Swim brands an unsurpassed platform to debut their collections to an audience of media, buyers and global consumers.
Now nearly 200 designer runway shows and 100,000 guests later, MBFW Swim celebrated its 10th year as the most impactful Swim industry event and Miami Beach as the capital of swimwear. On July 17 2014, IMG Fashion announced the impressive preliminary lineup of designers showing their 2015 Swimwear collections at The Raleigh: POKO PANO, DOLORES CORTÉS, FRANKIE’S BIKINIS, WILDFOX SWIM, WE ARE HANDSOME, BEACH BUNNY FEATURING THE BLONDS, CAITLIN KELLY DESIGNER SWIMWEAR, L*SPACE BY MONICA WISE, MIKOH, RIP CURL, MARA HOFFMAN, MAAJI SWIMWEAR, LYCRA, CM CIA.MARÍTIMA, GOTTEX, CAFFÉ SWIMWEAR, BELUSSO, MEEGAN ELIZABETH HAWAII, LULI FAMA, SUBOO, 6 SHORE ROAD, SAUVAGE, AGUACLARA SWIMWEAR, AQUARELLA SWIMWEAR, MIA MARCELLE, TOXIC SADIE SWIMWEAR, A.Z ARAUJO, LILIANA MONTOYA SWIM, MINIMALE ANIMALE and INDAH.
“Mercedes-Benz is proud to be the title sponsor of the fashion industry’s most prestigious swimwear event,” said Stephanie Zimmer, Manager of Brand Experience Marketing for Mercedes-Benz USA.
The best of the runway: